This document lists 45 checkpoints to perform on your Facebook ad account to improve your performance.
Find improvement point in 4 main categories:
1
Configuration & Security
Check the correct configuration of your ad account (pixel, API, domain, security).
2
Structure, Budget and Targeting
Is your account structure good? What type of campaigns are you using. Many tips are given on the right nomenclature, budget and targeting.
3
Optimizations
The optimization part which requires analyzing the costs of certain events and the configuration of certain custom metrics.
4
Creatives & Attribution
Control points on the format, content of ads, but also on the use of UTMs.
About AuditEZ
AuditEZ is an online software for Web-Marketing consultants, E-commerce and Entrepreneurs who use Facebook advertising as an acquisition source to develop their brand or business.
We offer an automated advertising audit solution to improve your Facebook account performance, identify trends and do automated reporting.
